Using HMCG for your primary research provides the power to quickly tap into millions of high-quality (and highly profiled) respondents around the globe. HMCG evaluates each project and consults with the client to determine what research methodology works best in acheiving the goal of gathering accurate and actionable data. Whether your needs are a sample of the broadest possible cross-section of consumers, or respondents with more focused knowledge of a product or service, HMCG delivers the custom, proprietary data you need within days, not weeks. Some of the highlight’s of HMCG’s capabilities include:
Custom Survey Design
Buy-side analysts, portfolio managers, and research directors have unique needs when it comes to custom consumer surveys. HMCG helps clients develop focused question sets that provide responses that are not only accurate, but actionable as well. This survey design expertise is a hallmark of our service, and has proven its value across hundreds of custom projects over the last six years.
Extensive Data Analysis
HMCG ensures that reports and findings we deliver are presented in an easy to understand format. HMCG works closely with clients to determine which cross tabs and data breakouts are needed to help clients better understand the underlying motivations and behaviors of the surveyed population.
Proprietary and Confidential
HMCG employs various research methodologies to ensure that the goals of the research project are acheivied. Whether the best methodology is using HMCG’s full time professionally managed and staffed Call Center or tapping into online panels of millions of consumers or other endusers of products or services, HMCG will work closely with the client to determine what or what combination of the methodology will work best.